Beijing Yuesheng Huiying Culture Communication Co., Ltd. was co-founded by renowned Malaysian musicians Chen Junwu and Chen Feiwu (brothers).
The company comprises six departments: Music Production Department, Copyright Trading Department, Commercial Performance Department, Brand Collaboration Department, Corporate Promotion Department, and Administration & HR Department.
Long committed to comprehensive music production, global music performance planning services, incubation of genre-specific music labels, and public welfare music cultivation projects, the company currently offers the following services:
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Music Production Services
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Conventional Music Products: Creation and production of pop/audiophile singles & albums, artist promotion planning, and related publicity.
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Creative Music Production: Original scores for film/TV, ambient music (e.g., background music for malls, hospitals, cafes), and game music.
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Commercial Music Production: Advertising music, music logos, and context-specific music.
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Music Marketing Services: Integrating music DNA with brand identity to enhance consumer engagement through psychological and audiovisual experiences, thereby boosting brand recognition and driving sales.
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Music Performance Services
The company provides cross-language, cross-regional, and cross-genre modular solutions, covering:-
Brand introduction
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Overseas artist promotion
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Thematic event planning
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Performance execution
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Sponsorship partnerships
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Ticketing services
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By bridging diverse musical and cultural landscapes, Beijing Yuesheng Huiying continues to innovate at the intersection of art, commerce, and global collaboration.